Giant Leap

The name Giant Leap captures what really takes place in the creative process. Truly lateral ideas are hardly ever achieved via a plodding, logical path. They are found when you take a quantum leap over all the facts and the data, the problems and the pitfalls. Only then do you arrive at an answer that makes fantastic sense, which then requires a logical bridge to be built backwards in order to bring others across.

This doesn’t mean making wild guesses, or uninformed judgments. It’s just a practiced ability to let the mind go – allowing it to rise above the gravitational pull that keeps progress earthbound.