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The James Squire Story….
When Chuck Hahn asked, “Why should I give my beer account to an agency run by a woman?” I replied, “Men have been making tampon ads for years.” Continue reading
Posted in Brand Building
Tagged advertising, beer, brand, chuck hahn, giant leap, james squire, malt shovel brewery, packaging
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Advertising on special
A big idea inspires, excites and challenges, in a world where there are more and more opportunities for the smaller players to break into market space, there are acres and acres of consumers mind space to be tapped. Continue reading
Posted in history, Latest News, New media
Tagged advertising, brand, budget, Creativity, New media
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