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	<title>hop. skip. giant leap &#187; New media</title>
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	<description>Exciting ideas across all media</description>
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		<title>&#8220;TRUST ME I&#8217;M A SOCIAL MEDIA EXPERT&#8221;</title>
		<link>http://www.giantleap.com.au/Blog/2011/02/trust-me-im-a-social-media-expert/</link>
		<comments>http://www.giantleap.com.au/Blog/2011/02/trust-me-im-a-social-media-expert/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 08:28:10 +0000</pubDate>
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		<description><![CDATA[You don't need an expert in social marketing you need an explorer. <a href="http://www.giantleap.com.au/Blog/2011/02/trust-me-im-a-social-media-expert/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>HOAX OR HOPE?</title>
		<link>http://www.giantleap.com.au/Blog/2011/02/hoax-or-hope/</link>
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		<pubDate>Tue, 08 Feb 2011 01:21:07 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
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		<category><![CDATA[world peace]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=564</guid>
		<description><![CDATA[You’d think footage of a UFO hovering over one of the holiest places on earth would be front-page news. It’s not. Are we getting cynical? Do we need proof? Of course we do, we know how clever movie marketers are &#8230; <a href="http://www.giantleap.com.au/Blog/2011/02/hoax-or-hope/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Is branded entertainment a lottery?</title>
		<link>http://www.giantleap.com.au/Blog/2010/11/is-branded-entertainment-a-lottery/</link>
		<comments>http://www.giantleap.com.au/Blog/2010/11/is-branded-entertainment-a-lottery/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 03:56:01 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Giant Leap]]></category>
		<category><![CDATA[Latest News]]></category>
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		<category><![CDATA[Screenplays]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=525</guid>
		<description><![CDATA[There are no guarantees in the world of film, TV or social media. But the rewards for capturing the evanescence of a hit communication are astronomical.
 <a href="http://www.giantleap.com.au/Blog/2010/11/is-branded-entertainment-a-lottery/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Who has time to twitter?</title>
		<link>http://www.giantleap.com.au/Blog/2009/04/who-has-time-to-twitter/</link>
		<comments>http://www.giantleap.com.au/Blog/2009/04/who-has-time-to-twitter/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 00:24:54 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
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		<category><![CDATA[woman bitten on bum by polar bear]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=398</guid>
		<description><![CDATA[Ironic isn't it? Small talk is being beaten in 140 characters or less, but as that famous French writer (who no one can remember) said: "Sorry to send you such a long letter, I didn't have time to write you a short one" <a href="http://www.giantleap.com.au/Blog/2009/04/who-has-time-to-twitter/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The shot that kills the paparazzi.</title>
		<link>http://www.giantleap.com.au/Blog/2009/04/hello-world/</link>
		<comments>http://www.giantleap.com.au/Blog/2009/04/hello-world/#comments</comments>
		<pubDate>Sun, 05 Apr 2009 00:18:34 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[New media]]></category>
		<category><![CDATA[ashto]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[demi moore]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=1</guid>
		<description><![CDATA[I love Twitter, I follow people I admire but don't know, I follow people I know and admire who have interesting things to say and know who to follow and I follow them <a href="http://www.giantleap.com.au/Blog/2009/04/hello-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Advertising on special</title>
		<link>http://www.giantleap.com.au/Blog/2009/04/advertising-on-special/</link>
		<comments>http://www.giantleap.com.au/Blog/2009/04/advertising-on-special/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 06:28:31 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
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		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=284</guid>
		<description><![CDATA[
A big idea inspires, excites and challenges, in a world where there are more and more opportunities for the smaller players to break into market space, there are acres and acres of consumers mind space to be tapped. <a href="http://www.giantleap.com.au/Blog/2009/04/advertising-on-special/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Cut your marketing budget</title>
		<link>http://www.giantleap.com.au/Blog/2008/04/cut-your-marketing-budget/</link>
		<comments>http://www.giantleap.com.au/Blog/2008/04/cut-your-marketing-budget/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 06:10:35 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[New media]]></category>
		<category><![CDATA[briefing]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[drive lipstick]]></category>
		<category><![CDATA[giant leap]]></category>
		<category><![CDATA[jane evans]]></category>
		<category><![CDATA[numa numa]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=268</guid>
		<description><![CDATA[In December 2008 Jane Evans, along with Virgil reality and Sammantha Tannous from Relativity Communications gave a seminar, here&#8217;s a transcript of Jane&#8217;s speech. Jane Evans &#8211; Creative person. Firstly, I am not an account service person, planner or media person, &#8230; <a href="http://www.giantleap.com.au/Blog/2008/04/cut-your-marketing-budget/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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