Archive for the New media Category
World of peacecraft.
What would have happened if last November the result of the US election had been announced after only a couple of hours of counting – and the news wasn’t good for Obama? What if everyone who had voted for him took to the streets to ask where their vote had gone? And the government [...]
Who has time to twitter?
Ironic isn’t it? Small talk is being beaten in 140 characters or less, but as that famous French writer (who no one can remember) said: “Sorry to send you such a long letter, I didn’t have time to write you a short one”
The shot that kills the paparazzi.
I love Twitter, I follow people I admire but don’t know, I follow people I know and admire who have interesting things to say and know who to follow and I follow them
Cut your marketing budget
In December 2008 Jane Evans, along with Virgil reality and Sammantha Tannous from Relativity Communications gave a seminar, here’s a transcript of Jane’s speech. Jane Evans – Creative person. Firstly, I am not an account service person, planner or media person, I am a creative, so please don’t expect any graphs or charts or justification for [...]
Advertising on special
A big idea inspires, excites and challenges, in a world where there are more and more opportunities for the smaller players to break into market space, there are acres and acres of consumers mind space to be tapped.