Category Archives: New media

This is where we discuss the new media environment and share ideas on how to creatively communicate across numbers of different channels.

“TRUST ME I’M A SOCIAL MEDIA EXPERT”

Posted on 20/02/2011 by GiantLeap

You don’t need an expert in social marketing you need an explorer. Continue reading →

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HOAX OR HOPE?

Posted on 08/02/2011 by GiantLeap

You’d think footage of a UFO hovering over one of the holiest places on earth would be front-page news. It’s not. Are we getting cynical? Do we need proof? Of course we do, we know how clever movie marketers are … Continue reading →

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Is branded entertainment a lottery?

Posted on 10/11/2010 by GiantLeap

There are no guarantees in the world of film, TV or social media. But the rewards for capturing the evanescence of a hit communication are astronomical.
Continue reading →

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Who has time to twitter?

Posted on 15/04/2009 by GiantLeap

Ironic isn’t it? Small talk is being beaten in 140 characters or less, but as that famous French writer (who no one can remember) said: “Sorry to send you such a long letter, I didn’t have time to write you a short one” Continue reading →

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The shot that kills the paparazzi.

Posted on 05/04/2009 by GiantLeap

I love Twitter, I follow people I admire but don’t know, I follow people I know and admire who have interesting things to say and know who to follow and I follow them Continue reading →

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Advertising on special

Posted on 01/04/2009 by GiantLeap

A big idea inspires, excites and challenges, in a world where there are more and more opportunities for the smaller players to break into market space, there are acres and acres of consumers mind space to be tapped. Continue reading →

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Cut your marketing budget

Posted on 04/04/2008 by GiantLeap

In December 2008 Jane Evans, along with Virgil reality and Sammantha Tannous from Relativity Communications gave a seminar, here’s a transcript of Jane’s speech. Jane Evans – Creative person. Firstly, I am not an account service person, planner or media person, … Continue reading →

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