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	<title>hop. skip. giant leap &#187; Latest News</title>
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	<description>Exciting ideas across all media</description>
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		<title>Jane Evans She Says August 2011</title>
		<link>http://www.giantleap.com.au/Blog/2011/08/jane-evans-she-says-august-2011/</link>
		<comments>http://www.giantleap.com.au/Blog/2011/08/jane-evans-she-says-august-2011/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 00:32:52 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=637</guid>
		<description><![CDATA[Shesays is a global creative network for women that runs networking events and mentorship to see more women at the top. On August 25th 2011 they held an event in Sydney called &#8220;What makes women tick?&#8221; THe invite said: &#8220;Ever &#8230; <a href="http://www.giantleap.com.au/Blog/2011/08/jane-evans-she-says-august-2011/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New look site</title>
		<link>http://www.giantleap.com.au/Blog/2011/08/629/</link>
		<comments>http://www.giantleap.com.au/Blog/2011/08/629/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 14:55:06 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=629</guid>
		<description><![CDATA[home_header we&#8217;ve almost finished our site refresh!]]></description>
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		<title>&#8220;TRUST ME I&#8217;M A SOCIAL MEDIA EXPERT&#8221;</title>
		<link>http://www.giantleap.com.au/Blog/2011/02/trust-me-im-a-social-media-expert/</link>
		<comments>http://www.giantleap.com.au/Blog/2011/02/trust-me-im-a-social-media-expert/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 08:28:10 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[New media]]></category>
		<category><![CDATA[new thinking]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=616</guid>
		<description><![CDATA[You don't need an expert in social marketing you need an explorer. <a href="http://www.giantleap.com.au/Blog/2011/02/trust-me-im-a-social-media-expert/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>THE BRAND WITH A THOUSAND FACES</title>
		<link>http://www.giantleap.com.au/Blog/2011/02/the-brand-with-a-thousand-faces/</link>
		<comments>http://www.giantleap.com.au/Blog/2011/02/the-brand-with-a-thousand-faces/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 01:46:21 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=581</guid>
		<description><![CDATA[In all forms of storytelling there is a mythic structure. It is a magical formula that resonates deeply within the psyche of the audience; all stories consist of a few common structural elements found universally in myths, fairy tales, novels &#8230; <a href="http://www.giantleap.com.au/Blog/2011/02/the-brand-with-a-thousand-faces/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>FALLING THROUGH A GAP IN THE MARKET</title>
		<link>http://www.giantleap.com.au/Blog/2011/02/falling-through-a-gap-in-the-market/</link>
		<comments>http://www.giantleap.com.au/Blog/2011/02/falling-through-a-gap-in-the-market/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 01:37:33 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=570</guid>
		<description><![CDATA[It is so easy to see how Gap failed in their re-brand (and why the boss allegedly lost her job) It’s not hard to imagine the brief: Gap is now moving to the online space and requires a new brand &#8230; <a href="http://www.giantleap.com.au/Blog/2011/02/falling-through-a-gap-in-the-market/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>HOAX OR HOPE?</title>
		<link>http://www.giantleap.com.au/Blog/2011/02/hoax-or-hope/</link>
		<comments>http://www.giantleap.com.au/Blog/2011/02/hoax-or-hope/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 01:21:07 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[New media]]></category>
		<category><![CDATA[new thinking]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[hoax]]></category>
		<category><![CDATA[Jerusalem]]></category>
		<category><![CDATA[UFO sighting]]></category>
		<category><![CDATA[world peace]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=564</guid>
		<description><![CDATA[You’d think footage of a UFO hovering over one of the holiest places on earth would be front-page news. It’s not. Are we getting cynical? Do we need proof? Of course we do, we know how clever movie marketers are &#8230; <a href="http://www.giantleap.com.au/Blog/2011/02/hoax-or-hope/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Is branded entertainment a lottery?</title>
		<link>http://www.giantleap.com.au/Blog/2010/11/is-branded-entertainment-a-lottery/</link>
		<comments>http://www.giantleap.com.au/Blog/2010/11/is-branded-entertainment-a-lottery/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 03:56:01 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Giant Leap]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[New media]]></category>
		<category><![CDATA[new thinking]]></category>
		<category><![CDATA[Screenplays]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=525</guid>
		<description><![CDATA[There are no guarantees in the world of film, TV or social media. But the rewards for capturing the evanescence of a hit communication are astronomical.
 <a href="http://www.giantleap.com.au/Blog/2010/11/is-branded-entertainment-a-lottery/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Our latest screenplay</title>
		<link>http://www.giantleap.com.au/Blog/2009/07/our-latest-screenplay/</link>
		<comments>http://www.giantleap.com.au/Blog/2009/07/our-latest-screenplay/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 02:33:12 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Screenplays]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=510</guid>
		<description><![CDATA[Grand Misconceptions is based on the true story of Eliza Donnithorne, the inspiration for Miss Havisham in Charles Dickens Great Expectations. A sweeping story that travels from the court of mad King George to the early settlement of Australia &#8220;Fascinating&#8221; &#8230; <a href="http://www.giantleap.com.au/Blog/2009/07/our-latest-screenplay/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.giantleap.com.au/Blog/2009/07/our-latest-screenplay/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Advertising on special</title>
		<link>http://www.giantleap.com.au/Blog/2009/04/advertising-on-special/</link>
		<comments>http://www.giantleap.com.au/Blog/2009/04/advertising-on-special/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 06:28:31 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[history]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[New media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=284</guid>
		<description><![CDATA[
A big idea inspires, excites and challenges, in a world where there are more and more opportunities for the smaller players to break into market space, there are acres and acres of consumers mind space to be tapped. <a href="http://www.giantleap.com.au/Blog/2009/04/advertising-on-special/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Most recent press</title>
		<link>http://www.giantleap.com.au/Blog/2009/04/vive-magazine-article/</link>
		<comments>http://www.giantleap.com.au/Blog/2009/04/vive-magazine-article/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 17:39:58 +0000</pubDate>
		<dc:creator>GiantLeap</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[giant leap]]></category>
		<category><![CDATA[guide dogs]]></category>
		<category><![CDATA[james squire]]></category>
		<category><![CDATA[jane evans]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[vive]]></category>

		<guid isPermaLink="false">http://www.giantleap.com.au/Blog/?p=85</guid>
		<description><![CDATA[Vive magazine article written about Jane Evans and Giant Leap <a href="http://www.giantleap.com.au/Blog/2009/04/vive-magazine-article/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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