Category Archives: Latest News

If you haven’t checked your twitter lately, here’s the latest news from Giant Leap.

Jane Evans She Says August 2011

Shesays is a global creative network for women that runs networking events and mentorship to see more women at the top. On August 25th 2011 they held an event in Sydney called “What makes women tick?” THe invite said: “Ever … Continue reading

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New look site

home_header we’ve almost finished our site refresh!

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“TRUST ME I’M A SOCIAL MEDIA EXPERT”

You don’t need an expert in social marketing you need an explorer. Continue reading

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THE BRAND WITH A THOUSAND FACES

In all forms of storytelling there is a mythic structure. It is a magical formula that resonates deeply within the psyche of the audience; all stories consist of a few common structural elements found universally in myths, fairy tales, novels … Continue reading

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FALLING THROUGH A GAP IN THE MARKET

It is so easy to see how Gap failed in their re-brand (and why the boss allegedly lost her job) It’s not hard to imagine the brief: Gap is now moving to the online space and requires a new brand … Continue reading

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HOAX OR HOPE?

You’d think footage of a UFO hovering over one of the holiest places on earth would be front-page news. It’s not. Are we getting cynical? Do we need proof? Of course we do, we know how clever movie marketers are … Continue reading

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Is branded entertainment a lottery?

There are no guarantees in the world of film, TV or social media. But the rewards for capturing the evanescence of a hit communication are astronomical.
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Our latest screenplay

Grand Misconceptions is based on the true story of Eliza Donnithorne, the inspiration for Miss Havisham in Charles Dickens Great Expectations. A sweeping story that travels from the court of mad King George to the early settlement of Australia “Fascinating” … Continue reading

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Advertising on special

A big idea inspires, excites and challenges, in a world where there are more and more opportunities for the smaller players to break into market space, there are acres and acres of consumers mind space to be tapped. Continue reading

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Most recent press

Vive magazine article written about Jane Evans and Giant Leap Continue reading

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