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		<title>Is branded entertainment a lottery?</title>
		<link>http://www.giantleap.com.au/Blog/2010/11/is-branded-entertainment-a-lottery/</link>
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		<pubDate>Wed, 10 Nov 2010 03:56:01 +0000</pubDate>
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		<description><![CDATA[There are no guarantees in the world of film, TV or social media. But the rewards for capturing the evanescence of a hit communication are astronomical.
 <a href="http://www.giantleap.com.au/Blog/2010/11/is-branded-entertainment-a-lottery/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Cut your marketing budget</title>
		<link>http://www.giantleap.com.au/Blog/2008/04/cut-your-marketing-budget/</link>
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		<pubDate>Fri, 04 Apr 2008 06:10:35 +0000</pubDate>
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		<description><![CDATA[In December 2008 Jane Evans, along with Virgil reality and Sammantha Tannous from Relativity Communications gave a seminar, here&#8217;s a transcript of Jane&#8217;s speech. Jane Evans &#8211; Creative person. Firstly, I am not an account service person, planner or media person, &#8230; <a href="http://www.giantleap.com.au/Blog/2008/04/cut-your-marketing-budget/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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