Archive for the Brand Building Category
Who needs a crystal ball?
The biggest problem with being ahead of your time.
Is nobody knows if you are right till after the event.
And if you mention it, you can’t help but smack of “told you so”.
But surely a track record of future gazing can only be measured by empirical data?
The James Squire Story….
When Chuck Hahn asked, “Why should I give my beer account to an agency run by a woman?” I replied, “Men have been making tampon ads for years.”
Our latest brew…
By now you’ve probably read all about us no longer being James Squire’s agency, however we still work with Chuck and the boys at the brewery. So when he joined up with the monks at the New Norcia Monastery to create a Benedictine Ale, they joined up with us to build the brand. It’s doing very [...]
Gone in a flash
Welcome to the Giant Leap website/blog/vlog/seo-friendly/web two thingie. We have gathered together all the ideas that were too ahead of their time, made a few Youtube clips, wrote a few articles and made Giant Leap visible to the sort of clients who are looking for the best content providers and storytellers in Australia.