Monthly Archives: February 2011

“TRUST ME I’M A SOCIAL MEDIA EXPERT”

Posted on 20/02/2011 by GiantLeap

You don’t need an expert in social marketing you need an explorer. Continue reading →

Posted in Latest News, New media, new thinking | Leave a comment

WHY WE WORK WITH: MARIO MILOSTIC

Posted on 09/02/2011 by GiantLeap

Giant Leap has always prided itself on working with some of the world’s best designers and Mario Milostic is certainly no exception. We chose Mario to compliment the team because of the beautiful simplicity of his work and the gentle … Continue reading →

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THE BRAND WITH A THOUSAND FACES

Posted on 08/02/2011 by GiantLeap

In all forms of storytelling there is a mythic structure. It is a magical formula that resonates deeply within the psyche of the audience; all stories consist of a few common structural elements found universally in myths, fairy tales, novels … Continue reading →

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FALLING THROUGH A GAP IN THE MARKET

Posted on 08/02/2011 by GiantLeap

It is so easy to see how Gap failed in their re-brand (and why the boss allegedly lost her job) It’s not hard to imagine the brief: Gap is now moving to the online space and requires a new brand … Continue reading →

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HOAX OR HOPE?

Posted on 08/02/2011 by GiantLeap

You’d think footage of a UFO hovering over one of the holiest places on earth would be front-page news. It’s not. Are we getting cynical? Do we need proof? Of course we do, we know how clever movie marketers are … Continue reading →

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Why are you so creative?

Posted on 07/02/2011 by GiantLeap

Jane Evans gives you some ideas on how to be more creative, give it a try, but if it doesn’t work, make sure you call her +61 (0)409074546 Continue reading →

Posted in Creativity | Tagged , , , , , | 5 Comments