The James Squire Story….
When Chuck Hahn asked, “Why should I give my beer account to an agency run by a woman?” Jane replied, “Men have been making tampon ads for years.”
What he didn’t know was she didn’t actually drink beer, she was pregnant with her first daughter when Chuck opened the Malt Shovel Brewery.
Eighteen months later when she’d finished breastfeeding, the beer was doing so well Chuck didn’t care any more.
We went on to build one of Australia’s most loved beers and had a successful partnership – we became great friends, watch the video below for more of the story.
Filed Under: Brand Building
Tags: advertising, beer, brand, chuck hahn, giant leap, james squire, malt shovel brewery, packaging
Comments (5)
Man in Japan
July 31st, 2009 at 1:54 pm
Aromatherapy For Blokes.
has to be one of the greatest beer headlines ever.
Kelli Garner
October 2nd, 2009 at 9:03 am
Really nice posts. I will be checking back here regularly.
micailborma
April 3rd, 2010 at 1:49 am
Hello im new on this board i hope i will be able to help & give something back here because iv learned allot myself.
Thx’s
dj forum
Kayapelay
April 4th, 2010 at 3:55 pm
Hello All Im New, I have been looking around this forum for about a few weeks as a guest. I found it very and it has helped out allot. I hope to stay around for a while and help out.
Thx’s.
paul mortimer
August 13th, 2010 at 11:33 am
Dear Jane, I’ve just this moment relived the JS story. Breathtakingly good. Congrats to all, espesh the sheila and the ol quill man. Paul.
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