When Chuck Hahn asked, “Why should I give my beer account to an agency run by a woman?” Jane replied, “Men have been making tampon ads for years.”
What he didn’t know was she didn’t actually drink beer, she was pregnant with her first daughter when Chuck opened the Malt Shovel Brewery.
Eighteen months later when she’d finished breastfeeding, the beer was doing so well Chuck didn’t care any more.
We went on to build one of Australia’s most loved beers and had a successful partnership – we became great friends, watch the video below for more of the story.
Dear Jane, I’ve just this moment relived the JS story. Breathtakingly good. Congrats to all, espesh the sheila and the ol quill man. Paul.