Latest News, Screenplays
Our latest screenplay
Grand Misconceptions is based on the true story of Eliza Donnithorne, the inspiration for Miss Havisham in Charles Dickens Great Expectations. A sweeping story that travels from th...
The cobbler’s children have no shoes.
I am constantly preaching to our clients about the importance of updating their site, tweeting, blogging and keeping a conversation going in social media. But when it comes to Giant Leap, I’ve been guilty of not practising the above recently. However we do have a good excuse, we’ve been busy creating a new image, website and ... ...
Latest News, New media
World of peacecraft.
What would have happened if last November the result of the US election had been announced after only a couple of hours of counting – and the news wasn’t good for ...
Brand Building
Who needs a crystal ball?
The biggest problem with being ahead of your time. Is nobody knows if you are right till after the event. And if you mention it, you can’t help but smack of “told you s...
New media
Who has time to twitter?
Ironic isn’t it? Small talk is being beaten in 140 characters or less, but as that famous French writer (who no one can remember) said: “Sorry to send you such a long l...
Brand Building
The James Squire Story….
When Chuck Hahn asked, “Why should I give my beer account to an agency run by a woman?” I replied, “Men have been making tampon ads for years.” ...
New media
The shot that kills the paparazzi.
I love Twitter, I follow people I admire but don’t know, I follow people I know and admire who have interesting things to say and know who to follow and I follow them ...
New media, content
Cut your marketing budget
In December 2008 Jane Evans, along with Virgil reality and Sammantha Tannous from Relativity Communications gave a seminar, here’s a transcript of Jane’s speech. Jane E...
Creativity
Why are you so creative?
Jane Evans gives you some ideas on how to be more creative, give it a try, but if it doesn’t work, make sure you call her +61 2 9518 3688. ...
Latest News, New media, history
Advertising on special
A big idea inspires, excites and challenges, in a world where there are more and more opportunities for the smaller players to break into market space, there are acres and acres of...